10 Jan 2016
Interact 2016

Businesses are producing content by the bucket-load to convince buyers to decide on purchasing their product offerings, but a lot of it isn’t working as it should. Before you commit your budget to content that might not convert well, consider whether you can make your activities a bit more…

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27 Nov 2015
Behaviour cue

How consumers decide sometimes isn’t as logical as we’d like. Instead of relying on rational thinking, often buyers will use a cognitive short-cut to choose their purchase. This cognitive short-cut is sometimes described as an irrational ‘gut feeling’, but actually it’s a complicated myriad of thoughts based on what…

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16 Oct 2015
Interactive content personalisation tools

Personalised products are fast becoming a reality. With the introduction of 3D printers and the digital transformation of manufacturing services, buyers can now create and order products that they’ve manipulated themselves by using interactive content. Personalised printing and quick digital mock-ups have helped create innovative personalisation interactive tools in…

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08 Oct 2015
Using digital tech at live interactive experiences

Creating an experiential campaign based around a live event is all very well, but to remain relevant to today’s interested audiences, you’ve got to combine that with an online digital strategy. Why? Well, it’s a great ‘in’ to those who haven’t attended the event as well as keeping people up…

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06 Oct 2015
Curated shopping

Trying to shop for anything these days is like entering into a time-sucking black hole, where hours later you emerge, after reading endless customer reviews, watched demos, perused specs and calculated price comparisons, still undecided as to which one to choose. This overload of information and product-types leads to…

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13 Aug 2015
Alternative to Buzzfeed

The internet is full of quizzes these days (you only have to look at your Facebook feed to see that). But there’s two kinds of quiz out there: The quick and dirty Buzzfeed-esque quiz which has limited branding options and a small banner link to your content at the…

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30 Jul 2015
Intel Superacademy

In our last post we discussed our recent event at Ravensbourne College in London, which mixed entertaining live shows and workshops that put new technologies into the hands of students and let them play. In this post we are going to explore what it helped to teach the participants…

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27 Jul 2015
super-academy-1

Recently, we developed an event that invited 200 kids from secondary schools to come to Ravensbourne College in London to try out, understand and educate them on new forms of technology. Working with our clients – a UK based retailer and a global technology manufacturer – the main aim…

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28 May 2015
intel-future2-sml

Well, it’s been another jam-packed week. Our team has been making loads of plans regarding new tech and real applications for it. Here’s what we’ve been up to: We’ve seen the future and its very perceptive We’ve been on the road at a host of future gazing events in…

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15 May 2015
Integrate everything_tablet and laptop

Everywhere you look, brands are jumping on the integrated bandwagon. But not everyone completely understands what, in today’s tech driven community, integrated actually means. Some think that it’s just a way to create a campaign that spans across varied forms of traditional and non-traditional media, including: Live events Online…

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