11 Mar 2016
3 stages

When it comes to architecting what you need for your digital marketing strategy, we have some clear views on how to plan a campaign that embraces the benefits of interactive content to deliver outstanding results. We have developed an integrated cyclical process that looks at your customer’s needs and…

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07 Mar 2016
Educational robots

Whilst installing our recent work at the BETT 2016 education IT conference, we had a chance to look at what was on display in the rest of the show. You couldn’t miss the trend towards all forms of robotics intended for STEM school subjects, whether animated on screen, programmable…

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03 Mar 2016
interactive screens

At the recent BETT education IT show we helped to create interactive screens for the education division of a large technology company. The content was intended to attract educators and IT managers to the stand where sales teams could engage with the visitor. The animated infographic video accessed from…

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26 Feb 2016
Millenials

Millennial audiences (that’s those between 18-34 years old) are quickly growing up, becoming adults and having kids, but unlike the generations that came before them, they aren’t responding to brands in quite the same, excited way. Millennials are mobile-first, desktop later Research by Facebook and Nielsen suggests that this…

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10 Jan 2016
Interact 2016

Businesses are producing content by the bucket-load to convince buyers to decide on purchasing their product offerings, but a lot of it isn’t working as it should. Before you commit your budget to content that might not convert well, consider whether you can make your activities a bit more…

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27 Nov 2015
Behaviour cue

How consumers decide sometimes isn’t as logical as we’d like. Instead of relying on rational thinking, often buyers will use a cognitive short-cut to choose their purchase. This cognitive short-cut is sometimes described as an irrational ‘gut feeling’, but actually it’s a complicated myriad of thoughts based on what…

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16 Oct 2015
Interactive content personalisation tools

Personalised products are fast becoming a reality. With the introduction of 3D printers and the digital transformation of manufacturing services, buyers can now create and order products that they’ve manipulated themselves by using interactive content. Personalised printing and quick digital mock-ups have helped create innovative personalisation interactive tools in…

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08 Oct 2015
Using digital tech at live interactive experiences

Creating an experiential campaign based around a live event is all very well, but to remain relevant to today’s interested audiences, you’ve got to combine that with an online digital strategy. Why? Well, it’s a great ‘in’ to those who haven’t attended the event as well as keeping people up…

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06 Oct 2015
Curated shopping

Trying to shop for anything these days is like entering into a time-sucking black hole, where hours later you emerge, after reading endless customer reviews, watched demos, perused specs and calculated price comparisons, still undecided as to which one to choose. This overload of information and product-types leads to…

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13 Aug 2015
Alternative to Buzzfeed

The internet is full of quizzes these days (you only have to look at your Facebook feed to see that). But there’s two kinds of quiz out there: The quick and dirty Buzzfeed-esque quiz which has limited branding options and a small banner link to your content at the…

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